Instagram’s top boss is missing the point about AI on the platform

Instagram’s top boss is missing the point about AI on the platform
Instagram’s top boss is missing the point about AI on the platform

What is an authentic photo?

A couple of weeks ago, Adam Mosseri posted to his grid. In a series of messages, Instagram’s top exec laid out his concerns for the platform in the coming year, largely around AI. The post was equal parts Working Through It, a sounding of alarms, and a rallying cry to creators who use the platform: AI is about to be everywhere on Instagram, and the best way to stand out from “inauthentic” content is to be an authentic, original voice.

“Everything that made creators matter – the ability to be real, to connect, to have a voice that couldn’t be faked – is now accessible to anyone with the right tools,” he says. The people want gritty realness

Read the full story at The Verge.


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