The Bancorp rings opening Nasdaq bell in honor of recent rebrand

Jan. 19, 2026

The Bancorp Inc. rang in its latest rebrand in a big way: ringing the opening bell at the Nasdaq stock exchange.

The company, whose wholly-owned subsidiary The Bancorp Bank NA, is based in Sioux Falls, trades on the Nasdaq as TBBK. Members of the team rang the Nasdaq bell last week in New York City as their brand refresh was announced.

The updated brand “reflects The Bancorp’s identity as a forward-looking organization powered by a unique mix of experience, expertise and creativity,” the company said in a statement.

“As one of the first banks to embrace the fintech ecosystem, The Bancorp has played a central role in enabling many of the industry’s most innovative fintech companies. The new brand reinforces this focus while elevating the strength and deep knowledge that also define the company’s broader payment and lending solutions portfolio.”

CEO Damian Kozlowski, CEO said: “In a rapidly changing financial landscape, The Bancorp has evolved, and our brand should reflect that evolution. Our rebrand captures who we are: a technology-forward financial institution with the expertise to see what’s ahead and the commitment to help our partners transform, innovate and grow.”

In addition to the updated visual identity, the rebrand includes a broad modernization from messaging to tone of voice and overall client experience.

At the center of the refreshed identity is The Bancorp’s fintech solutions business, “recognized for delivering end-to-end payment, sponsorship and lending capabilities that help clients bring next-generation financial experiences to life,” the company said. “This emphasis reflects the company’s longstanding commitment to serving as a trusted financial enabler of fintech innovation, supported by a dynamic foundation of technology, regulatory expertise and proven scalability.”

Other business lines include institutional banking, small-business lending, fleet management services and real estate bridge lending.

“At The Bancorp, brand and culture go hand in hand,” said Maria Wainwright, executive vice president and chief marketing officer. “This rebrand reflects how we show up as sharp thinkers, creative problem-solvers and deeply invested partners. Sharing this moment at Nasdaq reinforces the bold, future-focused identity that defines us today.”

The post The Bancorp rings opening Nasdaq bell in honor of recent rebrand appeared first on SiouxFalls.Business.