Marvel’s Avengers: Doomsday Teaser Strategy Is Clearly Working

Marvel’s four Avengers: Doomsday teasers have eclipsed one billion views online already, validating Disney and Marvel’s unique approach to promoting the upcoming film that will star Robert Downey Jr. as Dr. Doom and see the return of Downey’s fellow Avengers costars Chris Evans (as Steve Rogers), Chris Hemsworth (as Thor), and Shuri (Letitia Wright), along with OG live-action X-Men stars Patrick Stewart (as Professor Xavier), Ian McKellan (as Magneto), and James Marsden (as Cyclops), along with The Fantastic Four: First Steps’s Ebon Moss-Bachrach (as The Thing).

The billion-view report for the Doomsday teasers comes from The Hollywood Reporter, who says that insiders have told them that the number is at 1.02 billion views. This of course doesn’t include all of the eyeballs on these teasers when they each screened in front of Avatar: Fire and Ash for one week each in successive weeks.

The unique teasers aren’t even teasers. Or trailers. So says the directors of Avengers: Doomsday, Joe and Anthony Russo. They’re stories. They told fans to “pay attention,” and one fan did, and that person’s theory about what other narrative the trailers are building is gaining traction online.

If you missed any of the not-teasers-or-trailers, you can watch the most recent three below.

Ryan McCaffrey is IGN’s executive editor of previews and host of both IGN’s weekly Xbox show, Podcast Unlocked, as well as our monthly(-ish) interview show, IGN Unfiltered. He’s a North Jersey guy, so it’s “Taylor ham,” not “pork roll.” Debate it with him on Twitter at @DMC_Ryan.