NBA Makes Strategic Investment in Evergent Technologies

The National Basketball Association has made a strategic investment in Evergent Technologies. This investment coincides with a multi-year extension of the companies’ partnership, reinforcing their commitment to delivering exceptional fan experiences globally.

In 2022, the NBA began working with Evergent as NBA League Pass faced a tremendous opportunity: serving the growing global demand for basketball by enabling fans to watch games where, how and when they wanted. Evergent’s end-to-end subscriber lifecycle management and multi-device, cross-platform capabilities supported this expansion. Over three years, Evergent says it has delivered “industry-first innovations for sports monetization and advanced churn management that drove significant subscriber growth, with a majority of subscribers accessing games from outside the United States.”

“Personalization is a key priority for the league and our investment in Evergent will enable us to deliver tailored options for NBA League Pass subscribers,” said David Lee, head of NBA Investments. “We’re excited to support the company’s growth and strengthen our collaboration.”

“The future of sports streaming is in crafting personalized fan experiences that deliver unique value and foster loyalty,” added Vijay Sajja, founder-CEO of Evergent Technologies. “We’ve seen the powerful impact of our platform on League Pass’s global growth and flexibility for subscribers, and we’re excited to continue innovating together to deliver even more sophisticated features that elevate fan experiences worldwide.”

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