11:11 Systems acquires Ntirety to expand VMware customer base

11:11 Systems has expanded its VMware customer base with the acquisition of fellow VMware authorised partner, Ntirety. This is its sixth acquisition since 2022. The acquisitions include iland Cloud, Green Cloud Defense, Unitas Global, Sungard Availability Services and Faction. This deal makes 11:11 one of the largest private VMware Cloud Service Provider partners.

Brett Diamond, CEO, 11:11, said, “11:11 has been actively working with many former VCSPs to guarantee secure, compliant, high-performing cloud services and determine the best path forward for both their customers and their business.

“Ntirety has a strong global VMware business with incredible in-house expertise and amazing customers, and we are thrilled to welcome them to 11:11’s award-winning, resilient cloud platform.”

Broadcom’s changes to its VCSP programme are driving consolidation

In November 2025, Broadcom finalised the restructuring of its VMware Cloud Service Provider (VCSP) programme. It is now an invite-only model as the company moves towards reducing the number of partners. It wants a smaller number of large partners with a minimum of 3,500 processor cores on which VMware Cloud Foundation is installed.

Additionally, Broadcom expects those partners to have the investment capacity for hardware, licences and staff development. One of its targets is that these partners will build hyperscale private cloud platforms in the regions where they operate. It will require significant investment from the partners to meet that goal. While 3,500 cores is the entry point, most partners expect pressure to increase that to maintain their status.

For those partners who have invested heavily in building their current platforms, the solution is simple. Invest more and sell aggressively, or acquire smaller partners to expand the customer base and meet Broadcom’s demands. The loss of many of the small and mid-sized partners has left a lot of VMware customers looking for a new partner.

What does this mean for 11:11 and Ntirety customers?

The acquisition ensures ongoing support for their existing and future VMware environments. More cores will allow them to expand their use of VMware’s solutions, while larger and more specialised support teams will make migration to VMware Cloud Foundation 9.0 smoother and easier. They will also have access to a wider range of solutions such as backup, disaster recovery and security.

What isn’t clear yet is whether this will lead to a consolidation of the data centre assets that 11:11 and Ntirety currently possess. Between them, they have 25 locations around the world. Will they now consolidate those datacentres, and if so, how will they do it?

Alternatively, providing there is no significant overlap with unused capacity, they could offer additional backup and resilience options. With an increasing number of countries requiring data residency, this would sit well with customers.

Keeping all those assets secures 11:11’s position as one of Broadcom’s largest VCSPs. It already meets the definition of being a hyperscaler, and these new assets cement that position.

Enterprise Times: What does this mean?

This announcement is good news for 11:11, Ntirety and their customers. It ensures continuity of service, support for future plans and brings together more services and offerings for customers.

The question now is what’s next? This is the sixth acquisition by 11:11 since 2022. Will we see another this year as it looks to further strengthen its position in the VMware market?

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