Roku & iSpot Bring Outcome-Based Optimization to Streaming

Roku Inc. says it is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku and iSpot’s partnership “will help brands achieve more accountable, performance-focused campaign results on the Roku platform,” the companies say.

With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions. “Early testing with SimpliSafe showed strong results, including a 23% increase in leads and a 31% increase in website visits (optimized group vs. control), according to the companies.

“This advancement with Roku and iSpot gives us a powerful way to ensure our advertising spend works as effectively as possible,” said Courtney Strauss Manning, SimpliSafe manager, media & customer acquisition. “Our test campaign delivered positive results, showing significant gains across key performance indicators among the Roku audience. This partnership is clearly improving the effectiveness and efficiency of our media investments.”

The optimization features build on the data and measurement partnership first announced in spring of 2024.

“This deeper integration with Roku marks a key moment for outcome-based streaming,” said Stuart Schwartzapfel, iSpot EVP of media partnerships. “With iSpot’s trusted attribution powering Roku’s optimization engine, we’re not just measuring performance; we’re helping drive it, ensuring advertisers gain new levels of efficiency and ROI directly on the Roku platform.”

Miles Fisher, Roku senior director, strategic advertising partnerships, added: “Our expanded partnership with iSpot represents an important step in our mission to give advertisers the most effective and measurable streaming advertising solutions. By integrating iSpot’s attribution directly into our optimization algorithms, we’re enabling brands to achieve even stronger outcomes on the Roku platform.”

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