Dan Aversano Named CEO Of DatafuelX

DatafuelX, an analytics and technology company powering multi-currency, cross-platform video optimization, today appointed Dan Aversano chief executive officer.

Aversano brings more than 20 years of experience driving revenue growth, product innovation, and enterprise-scale transformation across the global media, data, and advertising ecosystem. As CEO, he will lead DatafuelX into its next phase of expansion, accelerating the company’s evolution from a category-defining data-driven linear (DDL) platform into a broader video intelligence and analytics company serving the converged TV marketplace.

Most recently, Aversano was executive vice president of TelevisaUnivision, where he was part of the senior leadership team tasked with modernizing and accelerating the company’s global advertising business following the merger. In that role, he oversaw advertising operations, global programmatic, corporate data strategy, and advanced advertising solutions, helping to reshape the company’s go-to-market approach across linear, CTV, and digital video.

Prior to TelevisaUnivision, Aversano spent nearly a decade at WarnerMedia (formerly Turner Broadcasting), where he rose to senior vice president of ad innovation and programmatic solutions. There, he built and scaled one of the industry’s most successful advanced advertising organizations, pioneered audience-based and addressable TV solutions, helped launch OpenAP, and played a central role in integrating advertising strategy following AT&T’s acquisition of Time Warner.

A co-founder of DatafuelX , Aversano is also the founder and a board member of Audyns, an AI-native video marketplace focused on aggregating premium linear, CTV, FAST and online video inventory while automating traditionally manual advertising workflows through agentic AI. In addition to his role at DatafuelX, Aversano will continue to advise Audyns on strategic initiatives, operational efficiencies, and go-to-market strategy.

Aversano succeeds Jay Amato, who has led DatafuelX  since its founding.

“Jay built an extraordinary foundation for DatafuelX  and was instrumental in establishing DDL as a viable and scalable buying and selling model,” Aversano said. “I’m grateful for his leadership and vision. As we look ahead, our opportunity is to expand beyond linear optimization and apply our data, technology, and intelligence across the full video ecosystem. This next chapter is about scale, innovation, and delivering measurable outcomes in an increasingly complex, multi-currency world.”

Since launching in 2022, DatafuelX has facilitated more than $150 million in gross media transactions through its platform and executed over 300 unique quarterly campaigns, reflecting accelerating adoption of data-driven buying and selling strategies across the television ecosystem.

Today, more than ten major publishers rely on the DatafuelX  platform, collectively reaching over 80 million households, representing more than 64 percent of U.S. TV homes. Partners include A&E Networks, Allen Media Group/The Weather Channel, CBS Syndication, Fox, Great American Media, Hallmark, Nexstar, Reelz, Up Entertainment, Scripps, and TelevisaUnivision.

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