IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. The CTV Ad Portfolio defines six core CTV ad formats — Pause, Menu, Screensaver, In Scene, Squeezebacks and Overlays…
In many ways, Connected TV (CTV) is an advertiser’s dream. It offers the brand-safe, broadcast-quality environment of traditional TV, combined with the precision targeting and measurement of digital channels – all delivered on the biggest screen in the house. Once traditionally used for top-of-funnel awareness, advancements in technology, such as…