When you open your Peacock mobile app this summer, you might see the AI likeness of TV host Andy Cohen pop up on your homepage. In an announcement on Friday, NBCUniversal said Cohen's avatar will serve as a guide through Peacock's "infinitely swipeable" feed of clips from Bravo shows, like…
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent Streams API specification aimed at simplifying the monetization of live streaming events. Developed within IAB Tech Lab Working Groups in collaboration with deep collaboration and leadership from Amazon, FreeWheel, Index Exchange…
A subscription to Peacock is about to cost more. NBCUniversal announced on Thursday that it’s raising the price of its ad-supported Peacock Premium from $7.99 to $10.99 per month, while its ad-free Premium Plus plan will go from $13.99 per month to $16.99 per month, as reported earlier by Variety.…