IMG To Manage Global Archive Rights For The NWSL

The National Women’s Soccer League (NWSL) has agreed a deal with IMG to exclusively manage and license the worldwide video archive rights for its leagues and competitions.

The agreement will see IMG manage all the NWSL’s archive footage and programming, including all matches from 2017 across the professional league, playoffs, NWSL Championship and NWSL Challenge Cup.

Established in 2012, the NWSL represents the highest level of professional women’s soccer in the United States. Gotham FC were crowned 2025 NWSL Champions, following a 1-0 win over Washington Spirit in the NWSL Championship match on Nov. 22. The Kansas City Current captured this season’s Shield, setting a record by clinching the earliest win in NWSL History with five regular season games remaining.      

“Partnering with IMG to manage our global archive rights is an exciting step for the NWSL,” said Brian Gordon, NWSL senior vice president of broadcast. “This collaboration ensures our rich history is preserved and accessible with fans, broadcasters and storytellers around the world.”

Bill Hawes, IMG senior director, archive, added: “IMG is working closely with the NWSL to help it unlock greater value from its competitions. We’re pleased to start our partnership with the NWSL to help storytellers bring the league’s biggest stories to fans, broadcasters and brands around the world through its archive rights. The NWSL has an incredibly compelling growth story with a rich archive of footage that captures the talent, passion and moments that have built today’s game.”  

IMG is home to one of the largest sports archives in the world with more than 500,000 hours of footage resulting from representation deals with The Premier League, World Rugby, The Wimbledon Championships, the R&A (The Open), DP World Tour, UFC, WWE, Bundesliga, Formula E and many more. 

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