ABILENE, TEXAS (KTAB/KRBC) – Officials with the Abilene Convention and Visitors Bureau say the numbers are good in 2026 economically for local hotels, but room availability could be an area of concern, as the percentages for pre-booked hotel rooms are through the roof. Robert Lopez is the Vice President of the Abilene Convention and Visitors […]
Robert Lopez, Vice President of the Abilene Convention & Visitors Bureau, discusses how Abilene competes for tourism dollars, the challenges it faces, and what needs to happen to make it a more attractive destination.
ABILENE, Texas (KTAB/KRBC) - As the Key City adds more amenities, the visitors follow. Abilene has seen a tourism boom, leading the entire state in hotel revenue growth, up 60.3% in the last quarter alone. If you or a friend has tried to book a hotel last-minute in Abilene, you…
ABILENE, Texas (KTAB/KRBC) - Every hotel room in Key City is fully booked. Vice President of the Abilene Convention & Visitors Bureau, Robert Lopez, explains that three major events occur the second weekend of May. "Travel and tourism is peak season right now. As things warm up here in Abilene,…