New York’s new law forces advertisers to say when they’re using AI avatars

New York Gov. Kathy Hochul signed a bill Thursday that will require advertisers to identify if an ad includes AI-generated people. Hochul’s announcement

said the bill, S.8420-A/A.8887-B, was the first of its kind in the US, describing it as a “common sense” law that would bring increased transparency and protect consumers. A separate bill also signed by Hochul requires that entities get consent from heirs or executors if they want to use a deceased person’s name or likeness for commercial purposes.

The bills are especially relevant to the film industry and actors, for whom AI usage (and compensation) is one of the most pressing issues the p …

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