Disney Says It Will 'Thoughtfully and Responsibly Extend' Its Storytelling Through Generative AI Use With $1 Billion OpenAI Deal That Licenses 200 Characters Including Mickey Mouse, Luke Skywalker, Captain America and Elsa From Frozen
Disney has agreed to license 200 of its most beloved characters for use in Sora’s generative AI videos, alongside a $1 billion investment in OpenAI.
The three-year deal will allow users to generate short-form videos featuring Disney icons such as Mickey Mouse, Pixar favorites such as Woody, Marvel heroes like Black Panther and Captain America, as well as Star Wars characters like Luke Skywalker and Princess Leia.
Disney and OpenAI’s agreement includes mention of a “shared commitment to the responsible use of AI that protects user safety and the rights of creators” and, notably, Disney has said that all of its licensed characters will be animated, masked or creatures, with no “talent likenesss or voices.”
More to follow…
Tom Phillips is IGN’s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky @tomphillipseg.bsky.social
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