SGM Lighting & ACT Entertainment Announce Exclusive U.S. and Canada Distribution Partnership for New PALCO Family

SGM Lighting is partnering with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM’s new PALCO family of entertainment and touring wash lights throughout the U.S. and Canada, effective immediately.

The PALCO introduction, SGM says, “marks a significant milestone for SGM Lighting, representing a true ‘return to form’ in the entertainment lighting sector. Following the successful launch of SGM’s new POI architectural lighting families, the PALCO family reaffirms the company’s commitment to innovation and excellence in both architectural and entertainment markets.”

“The PALCO family reflects SGM’s heritage of bold, high-performance solutions purpose-built for the demanding needs of touring and live production environments,” said Leif Orkelbog-Andresen, global sales director at SGM Lighting ApS. “Our partnership with ACT Entertainment ensures that our entertainment customers will experience unparalleled service, availability and support for this exciting new product line.”

ACT Entertainment already serves as the U.S. distributor for several industry brands, including SGM’s sister company, Ayrton — both brands of Golden Sea. Through this partnership, SGM says its customers “will benefit from ACT’s extensive inventory, technical expertise and comprehensive support infrastructure, offering reduced lead times, competitive pricing and end-to-end service throughout the product lifecycle.”

SGM’s existing portfolio of architectural and legacy entertainment products — including the P-6, Q-8 and P-10 wash lights, as well as the VPL series, and the newly launched POI Family — will continue to be sold and serviced through SGM’s existing agent and dealer network. This exclusive distribution arrangement with ACT applies solely to the PALCO family.

In addition, SGM’s current agent network will maintain access to the PALCO product line through a cooperative arrangement designed to leverage the reach and depth of SGM’s established agent network in the U.S. and Canada, ensuring continued strong support for customers across the continent.

“We are honored to partner with SGM to bring the PALCO family to the U.S. and Canadian market,” said Ben Saltzman, ACT Entertainment CEO. “SGM’s history of innovation aligns perfectly with ACT’s mission to provide our customers with the most advanced, reliable and serviceable lighting solutions available.”

The new PALCO family will make its formal U.S. debut on ACT Entertainment’s Booth 4212) at LDI 2025 in Las Vegas.

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