Experiential technology company Johannes.Pics brings AI-driven engagement to major events

Johannes.Pics – eNom customer – (Italy)

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and more to establish their online presence. EV startup Slate.Auto, led by former Fiat engineer, rethinks vehicle ownership. Cybersecurity platform Whisper.Security delivers predictive threat intelligence powered by a vast internet knowledge graph. Award-winning beauty-tech brand Celf.Beauty transforms Oral-B toothbrushes into at-home skincare tools. Today, we’ll introduce you to an experiential technology company creating AI-powered activations and interactive brand experiences: Johannes.Pics. 

Experiential technology company Johannes.Pics creates interactive solutions that connect brands and audiences

Johannes.Pics is the online home of Johannes Experiential Technology, a company based in Milan, Italy, that develops interactive solutions designed to connect brands and audiences through both physical and digital experiences. Founded in 2015, Johannes describes itself as a “workshop of digital artisans” that creates technology for fashion events, product launches, festivals, and live activations. The company handles each project internally, from concept to production, tailoring experiences to client objectives. In July 2025, Johannes introduced the Smart Sampling Machine, a digital vending system designed to personalize product sampling using interactive technology and data collection.

AI-driven experiences and creative technology

According to the company’s blog, Johannes recently participated in IAB Intersections 2025, presenting an interactive booth experience and activations for Gruppo Mondadori and RCS Media Group. The projects incorporated gamified and AI-powered photo experiences that aimed to transform networking into measurable engagement. At the event, the company showcased the Arcade Box, a reflex-based game featuring a live leaderboard, and the Social Mirror, a photo experience that printed physical and social-media-ready images on-site. Johannes also developed the Travel Booth AI for Mondadori Social TV, which generated custom AI-enhanced portraits, and a quiz-based Travel Booth for RCS Media Group that engaged participants through interactive challenges. According to the company, these projects collectively produced over 1,000 photos and more than 150 recorded game plays. The initiatives illustrate Johannes’s continued focus on using AI and interactive media to enhance event participation and brand engagement.

Founder Vittorio Castelli leads the team in blending creative technology with measurable engagement

Vittorio Castelli serves as the CEO and founder of Johannes Experiential Technology. As shared on LinkedIn, Vittorio co-founded the company in 2015 and has overseen its growth from a digital events workshop to a multidisciplinary experiential technology firm. In a July 2025 statement on Johannes.Pics, Vittorio said the company’s work on the Smart Sampling Machine originated from his reflection on traditional sampling methods and the need to make them more interactive and data-informed. His leadership continues to shape the company’s direction toward blending creative technology with measurable engagement.

Johannes.Pics: A fitting domain for visual and experiential innovation

Johannes uses the .Pics domain to highlight its focus on imagery and experience. The domain aligns with the company’s visually driven approach to storytelling and interaction, making Johannes.Pics both distinctive and descriptive of its work. The use of a branded email address such as info@johannes.pics reinforces domain consistency and provides a direct communication channel associated with the company’s established online identity. Together, the domain and email strengthen brand alignment and ensure clarity in how Johannes presents itself digitally. You can learn more by following the company on Instagram @johannes.pics, 

Facebook, and LinkedIn, and by visiting Johannes.Pics. 

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