New Report Shows ATSC 3.0 Redefines Wireless Efficiency, Sustainability

A new study from ONE Media Technologies, a subsidiary of Sinclair Inc., documents how the ATSC 3.0 broadcast standard is setting a new benchmark for efficient data delivery. The study, ATSC 3.0: Efficient, Scalable, Sustainable Wireless Capacity, “contains information not previously reported,” Sinclair says. “Because ATSC 3.0 was built to broadcast native IP streams rather than video streams, it can take advantage of advances in IP technology and open opportunities for new innovations.”

The report documents “a series of energy-efficiency gains, beginning with the first implementations in Korea and the United States, which resulted in a 5x increase in video-delivery efficiency. Subsequent improvements have allowed even greater efficiency gains. Testing shows that the Brazilian government’s decree to move forward with implementing TV 3.0, based on the ATSC 3.0 standard will bring a video delivery efficiency over Brazil’s current broadcast system.

“The report also highlights innovations on the horizon, emphasizing that ATSC 3.0 is a standard designed to evolve with — not compete with — IP-native systems. In particular, the study documents the dramatic efficiency gains possible with hybrid IP systems that integrate telecom, terrestrial broadcast, and satellite spectrum.”

 Madeleine Noland, ATSC president, found this portion of the report “very compelling,” adding: “To make the most efficient use of spectrum, it makes sense to dynamically move content between networks according to usage patterns.”

Mark Aitken, SVP of Sinclair Broadcast Group and President of ONE Media, said: “ATSC 3.0 is more than a TV upgrade: it’s the foundation for scalable, resilient, spectrum-conscious wireless delivery worldwide. ATSC 3.0 upgrades a broadcast station’s output from a single-purpose TV signal into a versatile digital pipe through which multiple streams can be customized for entertainment, information, and commercial data services.”

The full report can be accessed here.

TVNewsCheck and ONE Media will co-host a webinar, ATSC 3.0 Redefines Wireless Efficiency, Sustainability, on Dec. 11 at 12:30 p.m. ET.

The session will explore how ATSC 3.0 is driving greater spectrum efficiency and enabling new broadcast/broadband hybrid systems that integrate ATSC 3.0 with telecom and streaming services to optimize overall network performance. To register, click here.

Panelists:
• Ana Eliza Faria e Silva, Senior Executive of Broadcast Standards, Regulatory Strategy, and Digital Television Innovation, TV Globo (Brazil)
• Bill Redmann, Director of Standards, Immersive Media Technologies, InterDigital; Co-chair, ATSC Planning Team 9 (Sustainability)
• Damien Sterkers, VP of Products & Solutions Marketing, Broadpeak

Moderator:
• Glen Dickson, TVNewsCheck Contributing Editor.

To register, click here.

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