Marketing cooperative Oakpool.xyz works across industries, with project work including GORE-TEX, Caesars Entertainment, and Goslings Rum

Oakpool.xyz – Squarespace customer – (United States)

Creative agencies use .xyz

domains to build their online hubs and share their work. Woman-led branding agency LetterA.xyz develops brand identities for companies including Casetify and Kate Spade. Marketing studio P1Studio.xyz works on community-focused branding and go-to-market strategy for blockchain projects. Creative agency OnniCreative.xyz provides design and marketing services for entertainment clients, including work connected to Lizzo in film, TV, and independent cinema contexts. In this week’s #WebsiteWednesday, we’ll introduce you to a distributed marketing cooperative working across industries and regions: Oakpool.xyz. 

A distributed marketing cooperative with global reach

Oakpool.xyz is the online home of Oakpool (styled as “oakpool”), a distributed marketing cooperative founded in 2018. According to the website, the agency “builds systems for sustainable growth” by connecting a global network of over 40 marketers, creatives, and technologists. The team operates fully remotely across six time zones and provides digital strategy and creative services for partners around the world. Oakpool began as a partnership formed “under an oak tree on a small trout stream” and has since evolved into a collaborative organization that emphasizes stewardship and purpose-driven work.

Services and project work across diverse industries

According to Oakpool.xyz, the cooperative provides services including digital advertising, social media management, email marketing, creative production, data and analytics, and web design and development. The website states that Oakpool’s work spans outdoor recreation, consumer packaged goods, hospitality and tourism, sustainability, wellness, and financial services. In its FAQ, Oakpool lists organizations that have worked with the cooperative, including MIT (Massachusetts Institute of Technology), GORE-TEX, Caesars Entertainment, and Goslings Rum. The FAQ also references work with sporting equipment and boat manufacturers including Chittum Skiffs, Boulder Boatworks, Hydrolift, and Parlor Skis, as well as digital management for boutique hotels and lodges in Latin America and the Caribbean. Oakpool is a member of 1% for the Planet and offers cost-price engagements to nonprofits and NGOs aligned with its environmental values. 

Leadership and collaborative structure

The agency is co-founded by Alex Ford and James Hamilton. According to LinkedIn, Alex brings experience in marketing and communications for brands in the outdoor and active lifestyle industries, focusing on community engagement and brand development. James is also a co-founder and partner at Oakpool and an Entrepreneur-in-Residence at Offline Studio, part of Offline Ventures. Together, they lead a team that collaborates with clients ranging from Fortune 500 companies to boutique hotels and nonprofits.

Oakpool.xyz: A unified digital presence supported by a .xyz domain

Using Oakpool.xyz helped the cooperative secure matching social media handles across multiple platforms, including @oakpoolxyz on LinkedIn, Instagram, and X/Twitter. Consistent naming across platforms helps audiences easily find and follow their updates, strengthening brand findability and cohesion across digital channels. .XYZ reflects the team’s modern, forward-thinking approach to digital communication and offers a versatile online identity that aligns with their global and multi-industry presence. You can learn more by following the agency on LinkedIn @oakpoolxyz, X/Twitter @oakpoolxyz, and Instagram @oakpoolxyz, and by visiting Oakpool.xyz. 

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