Storyblok partners with OtterlyAI to support brands with new AI search revolution

Storyblok has partnered with OtterlyAI, a provider of AI search monitoring solution for marketing teams and brands. The partnership is a key part of Storyblok’s mission to help brands adapt and thrive in the new era of AI-powered consumer decision making. AI search is a process that uses AI technologies, such as natural language processing (NLP) and machine learning (ML), to understand the meaning and intent behind user queries and deliver highly relevant, often personalised, results. Unlike traditional search, which relies primarily on exact keyword matching, AI search focuses on semantic understanding and context.

With this partnership, brands can now monitor how their content performs across multiple AI search engines compared to competitors. They can also discover how they can optimise it to improve their AI search visibility. OtterlyAI currently supports ChatGPT, AI Overviews, Google AI Mode, Google Gemini, Copilot, and Perplexity.

The move reflects the rapid change in consumer behaviour since the advent of generative AI. Gartner has predicted a 50% decline in organic search traffic by 2028 as users embrace AI search. As a result, brands require powerful new tools to help their marketing strategies adapt to remain relevant.

OtterlyAI enables users to accurately assess their strengths and identify areas for improvement for purposes of Generative Engine Optimisation (GEO). Examples include how often AI Search answers cite a business’s website. Alternatively, how often the business are mentioned in prompts about a specific industry or subject.

Storyblok says it offers the robust and intuitive tooling required to implement the necessary changes and effectively address any identified shortcomings.

Key partnership features include:

• Competitive Benchmarking: Compare your brand’s visibility with competitors – e.g. see if “Shoe Company A” appears more than “Shoe Company B” in AI responses and why.
• Brand Monitoring: Track how AI tools describe your company, products, or competitors – e.g. ensure “Shoe Company A” isn’t missing from “best sustainable sneakers” results.
• Content Performance: Measure which articles, guides, or landing pages are most cited in AI answers – then refine directly in Storyblok.
• Localisation Insights: Check if your localised content (like German or Spanish pages) is showing up in regional AI searches, then adjust translations and metadata in Storyblok.
• A starting point: Prompt Discovery & Topic Insights: No need for manual prompt checking because OtterlyAI suggests AI search prompts based on your keywords, brand name, or website links. As a result enterprises know exactly what people are asking.

Re-writing search rules

Dominik Angerer, CEO and Co-Founder of Storyblok said, “Brands are in shock by how rapidly the rules of the internet are being rewritten. Buyers are now searching for information by asking questions on platforms like ChatGPT. This means the role of a company’s website has to dramatically shift. It’s no longer about publishing as much content as possible – this can actually damage a brand on AI search engines.

“The first step to adapting to this new normal is understanding how and why a brand is performing on AI search engines. Then acquiring the tools to adapt and optimise their new strategy. This is exactly what our partnership with OtterlyAI achieves. It gives companies the critical insights they require and the platform to efficiently deploy a new AI-forward strategy that will enable them to thrive in this new internet era,” Angerer adds.

Thomas Peham, CEO and Co-Founder of Otterly.AI, said: “AI search upends many of the marketing rules brands have built their strategies on for the past decade or more. Failure to quickly adapt will mean brands will rapidly lose visibility and accurate representation on the internet. This, in turn, will severely undermine their performance to the benefit of their competitors.

“This is why we have teamed up with Storyblok. Its powerful content management platform and our industry-first AI search engine insights are the ideal ecosystem to give brands the power to survive, adapt and thrive.”

Enterprise Times: What this means for businesses.

AI search is a generational transformation in marketing and changes all the traditional search rules of engagement. Enterprises have to juggle a multitude of channels to manage their brands. After spending time, effort and resources building up search ranking, they now have to come to terms this new reality. Enterprises have to get to grips with understanding and managing AI search.

Together, OtterlyAI and Storyblok are expected to create a potentially powerful ecosystem that highlights areas for optimisation. It also provides the practical means to achieve enhanced performance and productivity. They aim to support brands to optimise their content to substantially improve visibility and results across AI search engines.

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