NBA Jam Actor Says He Was Paid ‘Like $800’ to Voice the Game’s Beloved Announcer

NBA Jam has remained one of the most iconic basketball video games since its release in the ‘90s, but Tim Kitzrow, the actor behind its announcer, says he only made “like $800-and-change” when recording his lines.

The voice behind “boomshakalaka” opened up about his history as a sports gaming voice actor during a recent conversation with The Escapist. Kitzrow’s career includes voicework for NFL Blitz, MLB Slugfest, and even themed pinball machines, but it’s his work on the over-the-top NBA video game that many believe has stood the test of time.

While many lines from his play-by-plays likely still ring in the minds of ‘90s gamers who dropped coins into the original arcade experience, it’s “boomshakalaka” that is remembered by most today. Despite its staying power, Kitzrow looks back at the string of syllables as more of “a gift from the gods” than a carefully considered quote.

“A fellow in the studio, John Carlton, was listening to Sly & The Family Stone,” he explained. “The song I Want to Take You Higher. The chorus is ‘boom shaka-laka-laka, boom shaka-laka-laka’.”

Kitzrow continued: “He goes, ‘Hey Tim, say boomshakalaka’. Now, me being a basketball guy – I watched every game on TV with Marv Albert – I’d never heard anyone say ‘boomshakalaka’. I’m just trying to get the reference, like, ‘What the hell are you talking about? This is not a basketball term.’ I said, ‘What is this?’ He goes, ‘Just say boomshakalaka… like that.’”

Now, 32 years later, boomshakalaka is still the kind of celebration basketball fans love to quote. At the time, though, Kitzrow’s work on NBA Jam seemed like any other voice acting gig. Without an agent and his pinball work usually netting “a few hundred bucks at best,” he says his work on Midway’s sports video game seemed like any other job.

“It was $50 an hour,” Kitzrow said. “Same as the pinball. I’d go in, do a couple of sessions – maybe 15 hours total – and that was it. I wasn’t smart enough, savvy enough to know the business, to go, ‘Gee, these games make a lot of money, maybe I should make more than $50 an hour.’”

It wasn’t until after NBA Jam launched to tremendous success that Kitzrow realized he may have been denied an easy layup.

“When the game came out and I found out it made a billion dollars, that’s when I realised I’d made like 800-and-change, maybe something like that,” he said with a laugh. “I thought, ‘Well, I’m probably being underpaid. I might want to raise my rate.’”

NBA Jam went on to receive numerous re-releases on various platforms. The series eventually saw releases from Acclaim Entertainment and EA, too, including 2003 and 2010 reboots, in addition to its Midway run.

Kitzrow returned to provide his work as one of the most excited announcers in games in many of the offshoots as they arrived through the years. He also managed to bring back some of his most iconic lines for a sports-themed Easter Egg in Bethesda Softworks’ Rage 2. Next, football fantasy fans can expect to hear him in Mutant Football League 2, which leaves early access with a full launch for PC, PlayStation 5, and Xbox Series X | S December 10.

Michael Cripe is a freelance writer with IGN. He’s best known for his work at sites like The Pitch, The Escapist, and OnlySP. Be sure to give him a follow on Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).