Orville’s Tells All to New Leaf

CEO Shawn Buffum shares his company’s recipe
for success

YSN Staff

Shawn Buffum, CEO of BrandSource member Orville’s Home Appliances, and Sean Hicks, CEO of New Leaf Service Contracts, recently appeared on camera for the latter’s  “Training for Excellence” podcast series.

Their wide-ranging discussion serves as a masterclass in independent retail, with the executives sharing insights on tariffs and pricing challenges; holiday sales strategies and consumer behavior; service’s role in garnering customer loyalty; the importance of succession planning; and the many benefits of BrandSource membership.

The video, which underscores Orville’s standards of excellence and New Leaf’s commitment to independents, can be viewed in its entirety below.

YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.

The post Orville’s Tells All to New Leaf first appeared on YourSource News.