‘Congratulations…you now have our attention’: 4 young suspects sought in beauty store theft

A Southern California police department known for its social media outreach is back at it again, this time searching for a group of young suspects who stole from a beauty store. 

Authorities in Seal Beach published an Instagram post Monday morning with close-up pictures of four young men alleged to have stolen beauty products from an Ulta Beauty store. 

The four suspects, all young men, walked in wearing nothing to obscure their identities and, according to police, threatened a store employee with pepper spray. The images that were posted indicated that the incident took place around 6:40 p.m. on Nov. 7.

“Hey guys — it’s one thing to steal beauty products, [but] it’s a totally different thing to threaten an employee at Ulta with pepper spray to get away with said theft,” the Instagram post reads. “It’s never a good idea to steal in our city.”

The department’s social media admin also dissed the boys before issuing a chilling warning towards them. 

“We have quite the following and hitting the “share” button is about as easy as getting a job which, judging by the felonies you’re committing, may not be on your radar at the moment,” they said. “What is on the radar, is you. Congratulations, now you have our attention. Especially the guy in the light blue zip-up.” 

“Make better life choices, or we’ll make them for you,” the post concluded.

Anyone who recognizes the suspects is asked to direct message the Seal Beach Police Department on Instagram or call them at 562-799-4100 ext. 1110.

Seal Beach has made its theft policy very clear with its “Don’t Steal in Seal” campaign, which involves a “zero-tolerance” policy on theft affecting businesses large and small.

The department is no stranger to publicly calling out suspects; in December, Seal Beach police posted video of two female suspects discussing felony charges in the back of a police car after the passing of Proposition 36.

In the video, one woman asks the other if what they did was a felony.

“B—-, new laws. Stealing is a felony,” she could be heard saying. “And this Orange County B—-. They don’t play.”