Graphic designer Gina Kang uses GinaThings.xyz to blend storytelling and brand identity through bold visual design

GinaThings.xyz – eNom customer – (United States)

The .xyz community

is home to innovative artists using .xyz to showcase their work. Visual artist Riandy Karuniawan (Sathar) uses Sathar.xyz to showcase looping pixel-art animations and on-chain digital collections. Copywriter and freelance writer Alex Watt uses AlexWatt.xyz to share his work for MTV and The New Yorker. CMF designer Dalton Griebel uses DaltonGriebel.xyz to highlight work for brands such as Chevrolet and SharkNinja. In this week’s #WebsiteWednesday, we’ll introduce you to a multidisciplinary designer who shares her creative journey and portfolio on a .xyz of her own: GinaThings.xyz.

Meet Gina Kang, a graphic designer crafting identity and storytelling through design

GinaThings.xyz is the personal website of Gina Kang, a Colorado-based graphic designer and graduate of the Rhode Island School of Design (RISD), where she earned her BFA in Graphic Design. Gina specializes in brand design and storytelling, crafting visuals that merge creativity and function across print, digital, and environmental design. Her work emphasizes clarity, emotion, and cultural resonance. Currently freelancing, Gina developed the brand identity for SOUL BOWL & Café SeOUL, a Korean-style bowl café near Denver University. She designed the logo, menu, signage, promotional materials, and merchandise. Her approach combines modern minimalism with symbolic references to Korean culture, balancing contemporary aesthetics with a personal narrative that reflects the sincerity and warmth of the dining experience.

Exploring Gina’s creative work

On GinaThings.xyz, visitors can explore projects spanning branding, typography, editorial, and motion design. Her SOUL BOWL & Café SeOUL case study outlines her process for meeting client requests for a clean, minimalistic identity that integrates a red heart symbol and maintains visual consistency across both cafés. Each logo was designed around the idea of a “vessel that contains love.” For SOUL BOWL, the word “SOUL” completes the bowl shape, symbolizing soul as the key ingredient. For Café SeOUL, an outlined mark represents the top opening of two cups—signifying conversation and sharing. These thoughtful design decisions bring the brand’s story to life while ensuring cultural authenticity and cohesion across both establishments.

Gina also shares her work for The College Hill Independent (also known as The Indy), New England’s largest alt-weekly newspaper run by Brown University and RISD creatives. As one of three Design Editors, she led and organized the visuals team, managed design quality before print production, and contributed to the paper’s evolving brand identity. Her responsibilities included designing editorial spreads, merchandise, and refining the InDesign template for Volume 47. She states that through this experience, she honed her leadership, collaboration, and layout design skills while working alongside large teams of writers and artists.

Her prior internship at national architecture firm Cooper Carry gave her experience in environmental graphics and wayfinding, contributing to architectural projects such as The Middle Eight, Moxy Hotel, and Verrado Marketplace. There, she helped improve workflow efficiency by incorporating Figma and AI tools into presentation design. As she shares on her website, Gina maintains a consistent focus across all her work on storytelling, structure, and human-centered design.

GinaThings.xyz: A distinctive domain for a rising designer

A personalized domain like GinaThings.xyz offers Gina a creative and memorable digital home that reflects her design identity. The “Things” in her domain adds a playful layer of self-expression, encompassing the variety of projects she creates, from logos and packaging to posters and editorial design. Choosing .xyz aligns her with a global community of emerging designers and innovators who use the extension to represent new ideas and forward-thinking creativity. You can learn more by following Gina on LinkedIn and by visiting GinaThings.xyz . 

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