Award-winning beauty-tech brand Celf.Beauty transforms Oral-B toothbrushes into at-home skincare tools

Celf.Beauty – GoDaddy customer – (United Kingdom)

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.Homes, .Car, and more to establish their online presence. These next-generation domain endings are being used across industries such as wellness, cybersecurity, real estate, and automotive technology to introduce innovative ideas and connect with global audiences. Cybersecurity platform Whisper.Security delivers predictive threat intelligence powered by a vast internet knowledge graph. Real estate platform Busca.Homes aims to help buyers find properties in Mexico’s top destinations. EV startup NICE.Car is developing a circular supply chain for reclaimed batteries and components. Today, we’ll introduce you to an award-winning beauty-tech brand transforming everyday skincare routines through microvibration therapy: Celf.Beauty.

Reimagining skincare through science and simplicity

Celf.Beauty is the online home of CELF, a beauty-tech company developing skincare technology for home use. According to the website, the company’s patented microvibration therapy method is designed to activate regenerative cells using mechanical energy, helping to rejuvenate the skin and improve texture without invasive procedures. Inspired by wound repair science, the CELF Regeneration Station combines medical-grade engineering with daily practicality, aiming to bring professional-quality skincare into the home.

Bringing professional skincare innovation into daily routines

According to the website, CELF’s system, called the Regeneration Station, adapts the Oral-B iO electric toothbrush into a dermal microvibration tool. Users can attach CELF’s polycarbonate head, apply the brand’s glide serum, and gently move the device across their skin for about a minute per treatment area. According to the company, this process stimulates local circulation and collagen activity, which can improve skin radiance and texture over time. The CELF dermal head is designed for daily use and is recommended to be replaced every three months.

Introducing CELF’s science-driven approach to at-home beauty

The brand has received attention from major publications for its unique approach to at-home skincare. The Times listed the CELF Regeneration Station among its “Top New Beauty Products for 2024,” highlighting its innovative design for transforming a toothbrush into a skincare tool. ¹British Vogue described it as a way to “habit stack” skincare with everyday routines.² The Independent praised it as “one of the easiest facial tools” to use,³ while Get The Gloss honored CELF with a Gold Award for Best Innovator in its 2024 Wellness Awards.⁴ Other features have appeared in Condé Nast Traveller, Women’s Fitness UK, and Red Magazine.

The leadership behind CELF’s innovation

CELF is co-founded by Charles Weatherstone and Joern Kluge, veterans of the medical aesthetics industry. Media coverage indicates that Charles set out to develop a product that would redefine how people care for their skin, while Joern brings more than 25 years of experience in dermal aesthetics as CEO of MT.DERM Group in Berlin, Germany. The pair have previously helped develop notable industry brands, including AMIEA MED, JUVEDERM ULTRA, and CHEYENNE. Together, they aim to make science-backed skincare technology that supports long-term skin health through consistent, energy-based stimulation.⁵

Celf.Beauty: A modern domain for a modern routine

CELF uses the Celf.Beauty domain for its online presence. The .Beauty extension aligns naturally with the brand’s focus on skincare and wellness innovation, creating a clear connection between its name and mission. This domain choice also helps unify CELF’s digital identity across platforms, as reflected in its matching social media handles: Facebook @celf.beauty, Instagram @celf.beauty, and TikTok @celf.beauty. This strategy helps make the brand easier to find and recognize online. Together, these elements contribute to a cohesive and memorable digital presence within the beauty-tech space. You can learn more by visiting Celf.Beauty.

^{1.https://www.thetimes.com/life-style/beauty/article/20-best-new-skincare-products-to-buy-now-6cjhzz9q3
2.https://www.vogue.co.uk/article/skincare-trends-2024
3.https://www.independent.co.uk/extras/indybest/fashion-beauty/skincare/facial-massage-tool-celf-review-b2491323.html
4.https://www.getthegloss.com/health/get-the-gloss-wellness-awards-2024-winners/
5.https://businessmondays.co.uk/celf-beauty-is-named-best-innovator-at-2024-get-the-gloss-wellness-awards/}

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