Scaring Up Sales

Scratch-and-dent dealer delivers Halloween fun

By Alan Wolf, YSN

OK, we’re gonna break precedent here and highlight a non-BrandSource appliance store.

Actually, Neu Appliance Outlet in Austin, Texas, is an unaffiliated scratch-and-dent shop that also operates a white-goods liquidation business and sells salvaged parts. You could call it a graveyard for pre-owned appliances.

What makes Neu worth mentioning is the creative and low-cost Halloween marketing the company mounted this month. Social media posts depict

The pièce de resistance (or nail in the coffin, as it were), is a YouTube clip in which an employee captures the handheld spirit of the cult classic, “The Blair Witch Project:”

While the time has passed for spooktacular promotions, keep Neu in mind before the next holiday opportunity. “A Christmas Carol,” anyone?

The post Scaring Up Sales first appeared on YourSource News.