Halloween spending hits record as Rockford-area shoppers join national trend

ROCKFORD, Ill. (WTVO) — As Halloween arrives, Stateline residents have wrapped up their shopping, joining millions of Americans expected to spend a record $13.1 billion this season, according to the National Retail Federation.

The spending surge includes costumes, candy, decorations and greeting cards, with average per-person spending reaching $114.45, nearly $11 more than last year. The NRF’s annual survey shows 73% of U.S. adults plan to celebrate Halloween in some form.

“Prices are a little bit expensive,” said Sebastian Alulema, of South Beloit, who was shopping Thursday for costumes in Rockford. “Nowadays costumes can cost as much as regular clothes.”

Local Halloween enthusiast Allie Daniels has already spent more than the national average on a recent trunk-or-treat event.

“I probably spent about $150,” Daniels said. “A large bag of candy is like $25 to $30 for one bag. For the event I bought four.”

Despite inflation and price increases due to tariffs, consumers say the spooky holiday remains worth the cost.

“If you like it you really don’t look at the price,” Alulema said. “Because you enjoy it. At the end of the day, it’s something fun for you, memories you’re going to make with it.”

Brendan McGonigal, who spent $83 on his costume, said he’s dressing as Megamind from the animated film.

“Yes, I am OK [with it],” McGonigal said. “[They are] separate pieces of a costume that’s going to make something fantastic.”

Costumes remain the largest spending category, totaling $4.3 billion nationally. Decorations are expected to bring in $4.2 billion, while candy sales are projected to reach $3.9 billion.

“Everything Halloween seems to cost a little more these days,” Alulema added.

For bigger families, the costs can be even higher.

“We’ve got five kids so, through the roof,” said Halloween shopper Darien Trice. “I can’t even think of a number. But it’s definitely within $200, $250, probably.”