The KBC has placed six holiday themed billboards across the state evoking the tradition and pride of a beef-centered meals. In addition to billboards, the KBC is also expanding its advertisements into the world of streaming and TV with a 30-second ad inviting Kansans to come back to the table and remind us about what matters most.
This new campaign is a part of the KBC’s goal to reach tens of millions of consumers through targeted advertisements to build trust and drive beef demand in Kansas and beyond.
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