Lawo Appoints Mike Wright VP Of Sales For North America

Lawo, a global provider of broadcast and media technology, has named Mike Wright vice president of sales for North America. It says: “With over two decades of experience in strategic sales leadership across hardware, software, and SaaS solutions, Wright brings a wealth of expertise to Lawo’s growing North American operations.”

In his new role, Wright will spearhead Lawo’s commercial strategy in the region, focusing on expanding market presence, strengthening customer relationships and driving brand awareness across key verticals.

Wright’s career includes leadership roles at Appear, EditShare, Tektronix/Telestream and Grass Valley. His appointment, the company says, “underscores Lawo’s continued investment in the North American market and the company’s commitment to customer-centric growth.”

Sam Schauland, executive vice president North America, says: “Mike’s track record speaks for itself. His strategic mindset, deep industry knowledge, and passion for customer success make him the ideal leader to take our North American sales to the next level. We’re thrilled to welcome him to the Lawo family.

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