Hollywood is in love with microdramas, for all the wrong reasons

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.

What if you could make hundreds of millions of dollars with cheaply produced content, all while sidestepping powerful distribution platforms like Netflix and YouTube? This promise is at the core of Hollywood’s latest obsession: microdramas, a new form of storytelling that originated in China, gained momentum in India, and is now taking the US by storm.

There have been countless stories in Hollywood trade magazines and business publications alike in recent months about apps like …

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