Inside Rivian’s $4,500 electric bike gamble
Before RJ Scaringe founded the adventure-themed EV company Rivian, he was thinking about bikes.
Well, not bikes exactly. More like pedal-powered hybrid microcars and other forms of alternative transportation. This was three years before Scaringe launched Rivian, and nearly 13 years before the company eventually came out of stealth. By then, Scaringe had decided against building such a vehicle, concluding that the market would be too small, limited to a niche group of enthusiasts like himself.
Still, it would have been cool, right? A Rivian-designed minicar? “It would have been so cool,” Scaringe recalls in an interview with The Verge.
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