Big 12 drops BYU fine, Crumbl CEO puts money toward players, paying off school lunch debt

PROVO, Utah (ABC4) — Crumbl’s CEO, Jason McGowan, shared that the Big 12 conference will not be fining BYU for fans rushing the field after the team’s victory over the Utah Utes last weekend.  

This follow McGowan’s announcement on Monday that he would be paying the conference fine.

Now that the fine has been dropped, McGowan shared on X that he is giving the money to the players through NIL.

Additionally, McGowan shared that he will be paying off every bit of student lunch debt in the Provo City and Salt Lake City school districts.

“And because of your overwhelming support and inspired by Kalani’s love for his opponents, every bit of student lunch debt in the Provo City and Salt Lake City school districts for all schools was wiped out this morning,” shared McGowan.

The Big 12 also dropped Arizona State’s $50,000 fine for the storming the field after the football game against Texas Tech.