Amazon Paid Just $20 Million for the James Bond Franchise

Amazon, one of the wealthiest corporations in the world, paid a relative pittance for control of the James Bond franchise: $20 million.

That means Amazon paid less than the $25 million that Daniel Craig was reportedly paid for his final Bond film, No Time to Die.

Per The Hollywood Reporter, this revelation comes from a U.K. tax filing made by EON Productions, the former 007 franchise production company run by Barbara Broccoli and her stepbrother, Michael G. Wilson.

The duo sold the rights to the Bond franchise to Amazon in February, granting the tech giant complete creative control over all James Bond intellectual property, a stunning move that rankled some Bond fans and Amazon critics.

“On 20 February 2025, the company entered into an agreement for the sale of its interest in the Bond franchise, all associated assets as well as its subsidiary companies, B24 Limited and B25 Limited. The total consideration for the sale amounted to $20 million (USD),” according to EON’s filing.

But, as THR notes, it’s likely Broccoli and Wilson will ultimately make far more than a mere $20 million off the franchise that their family had run since the 1960s.

According to the trade, “the Broccoli family will continue to have economic exposure to the Bond franchise through the joint venture structure of the deal. It is also possible that there are other elements like earnouts or stock options that could impact the value of the final sale price. Sources said at the time that the total value could be closer to $1 billion.”

Amazon MGM Studios is actively developing the 26th James Bond film with Dune’s Denis Villeneuve directing, David Heyman and Amy Pascal producing, and Peaky Blinders’ Steven Knight writing the screenplay.

The filmmakers are reportedly looking to cast a “fresh face” as 007, specifically an unknown male British actor in their late 20s to early 30s.

James Bond 26 begins filming in 2027 for a 2028 release date.