Aldi starts Thanksgiving meal price war: $40 for 10 people

(NewsNation) — Discount supermarket chain Aldi is once again offering a Thanksgiving meal deal designed to buck inflation: $40 for a traditional spread that feeds 10 people.

First, the fine print: Aldi is not selling an all-in-one Thanksgiving meal package. The supermarket chain is instead highlighting “21 total products and ingredients” that can be purchased at Aldi for $40 (based on current price estimates) and prepared at home. The $40 price tag for all items, including a 14-pound turkey, potatoes and rolls, also represents a $7 drop from last year’s total tab on a similar Turkey Day deal, Aldi says.

“Saving our shoppers money is our mission every day — but is especially important during the holidays when they need it most,” ALDI’s U.S. CEO, Atty McGrath, said in a news release Wednesday.

Other major retailers have tended to offer their own Thanksgiving meal packages for one all-in price. Last year, for example, Walmart touted a prepare-it-yourself package that served eight people for less than $7 a head. Target in 2024 pitched a $20 dinner ensemble that served four people.

It wasn’t immediately clear if competitors would try to match or beat Aldi’s deal.

Shoppers have the option of going to an Aldi supermarket to assemble all the ingredients, or they can order them for pickup or delivery. The meal package is offered through Dec. 24.