Sierra opens second Texas store in Allen, offers outdoor gear discounts

ALLEN (KDAF) — Sierra, the multichannel off-price retailer known for offering high-quality active and outdoor products at unexpectedly low prices, will open its second store in the state at The Village at Allen Oct. 18. The new location follows Sierra’s recent Texas debut in San Antonio, demonstrating its mission to make high quality active and outdoor gear accessible to all communities.

Sierra is a go-to destination for discovering incredible value on top active and outdoor brands for the whole family. With savings of up to 20–60% less* than department and specialty store prices on Sierra’s entire selection, communities are supported across all their activities at accessible prices.

Sierra will open its doors to the Allen community with a grand opening celebration on Saturday, Oct. 18 at 8 a.m., including music from a local DJ, Sierra branded giveaways, and a hidden tag activity offering shoppers a chance to win a Sierra gift card! Bonus, we’ve invited DFW’s very own KHYI 95.3 The Range to join us at the store! Stop by the station’s tent to enjoy live music and fun with KHYI’s Chuck Taylor from 11 a.m. to 1 pm.

In celebration of its new Allen location, Sierra will contribute to the local community by donating $10,000 to a local charity. Visit jobs.tjx.com to learn about job opportunities.