LTN & XR Extreme Reach Partner To Power Live Syndication Across Broadcast Stations

LTN announces a new partnership with XR Extreme Reach, a platform for managing advertising operations and syndicated programming distribution. The joint offering enables studios to unify file-based workflows via XR’s platform and live delivery via LTN’s purpose-built IP network, extending reach into an existing, growing footprint at more than 900 stations — serving every U.S. TV market.

XR says it helps studios and brands manage every aspect of advertising and syndicated programming delivery — from ad asset management and rights tracking to distribution across 50,000 media platforms worldwide. Building on industry leadership in ad and programming delivery across all major station groups, XR’s partnership with LTN expands its offering with enhanced live delivery capabilities, allowing studios to deliver shows to affiliates in real-time as they are produced — all from a single service provider.

“Live syndicated programming remains a powerful driver for local audience engagement for broadcasters nationwide,” said Sherman Li, XR SVP of strategic alliances. “Through this partnership with LTN, XR is bringing an innovative solution to live syndicated video programming that allows our media clients to reach wider audiences, strengthen their distribution, and accelerate growth for the content they’ve invested in.”

The partnership, the companies say, “delivers a smarter, unified solution for media companies seeking to simplify syndication across file-based and live programming and extend distribution reach. XR’s creative operations, asset management and distribution platform integrates seamlessly with LTN’s real-time delivery and event and program-based master control services, streamlining operations without sacrificing reliability or visibility. The joint offering reduces the cost and complexity of legacy facilities, satellite-based workflows and removes the reliability risks associated with harnessing best-effort, IP protocol-only solutions.”

While XR manages all the complexities of episodic program syndication, monetization and rights management, LTN says it delivers “ultra-reliable live video delivery and can seamlessly extend studio production teams by providing additional services.”

“Live content drives audience engagement — studios are pushing to make live programming more a part of stations’ daily on-air schedules,” said Rick Young, LTN SVP, global products. “This partnership with XR leverages the most widely deployed and the industry’s only managed IP network reaching broadcast stations throughout North America. As programmers look to move away from satellite for many use cases, the LTN Network provides unmatched US domestic reach along with deep access to facilities, pay TV providers and streaming platforms around the world.”

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