Categories: The Verge

Breaking up (Google) is hard to do

Breaking up Google’s ad tech monopoly is, apparently, like going to Mars or trying to replace Michael Jordan – dubiously possible and a huge amount of work.

Those were some of the analogies witnesses testifying in Google’s defense told a federal judge this week as the company mounts its second attempt to stave off a break up. After successfully beating that fate in the Justice Department’s Search case,

US v. Google redux: all the news from the ad tech trial

On April 17th, 2025, Judge Brinkema ruled that Google did act illegally to acquire and maintain monopoly power in online advertising. Now, DOJ and Google lawyers are returning to the courtroom to argue over whether this should lead to a Google breakup by forcing the company to sell its AdX…

September 22, 2025

In "The Verge"

Judge wants to fix Google’s ad tech monopoly before it’s too late

Google and the Justice Department had their last chance to make their case before Judge Leonie Brinkema Friday before she decides whether Google needs to be broken up to remedy its ad tech monopoly. Brinkema expects to issue her ruling next year, but understands that “time is of the essence,”…

November 21, 2025

In "The Verge"

US v. Google: all the news from the search antitrust showdown

On August 5th, 2024, Judge Amit Mehta ruled in the case of United States of America v. Google, saying, “…the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly. It has violated Section 2 of the Sherman Act.” Nearly a…

September 2, 2025

In "The Verge"

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