No, Erewhon is not opening in Utah — But residents can soon get a taste of their viral smoothies

SALT LAKE CITY (ABC4) — Utah locals will soon be able to get Erewhon’s Hailey Bieber–endorsed “Strawberry Glaze” smoothie delivered to their home.

On Tuesday morning, the celebrity-loved, Los Angeles based grocery store posted 20 different locations across the United States on social media with the caption, “A Taste of Erewhon in Your City. Coming soon.” Salt Lake City was one of the locations.

Internet traffic exploded with many celebrating Erewhon expanding to more cities. However, that was not that case. Erewhon quietly edited the caption to read: “A Taste of Erewhon Shipping to Your City. Coming soon.”

Following the caption edit, Erewhon posted again on Wednesday morning announcing nationwide shipping starting on Oct. 3, 2025.

While it is unclear what Erewhon products will be available, the $20 “Strawberry Glaze” smoothie was the center of attention on the post. Additionally, the store’s international shipping website suggests that the ingredients needed for the smoothie, and others, will be available for purchase so that consumers can blend the smoothie at home.

Erewhon did not respond to ABC4 for further comment.

What is Erewhon?

Erewhon was founded in Boston in the 1960s and is now headquartered in Los Angeles. It has become a cultural phenomenon thanks to collaborations with stars like Bella Hadid and their product prices— examples include a singular strawberry for $19 and raw milk for $20. 

For many, Erewhon has become more than just a wellness grocery store.

“At Erewhon, we’re driven to enhance the health of our community by providing organic, ethically sourced foods that support our bodies and our planet. We find purpose in sustaining a community centered in caring, curiosity, and positive change. We’re more than a grocery store. We’re a community,” the store’s website reads.