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AES will introduce a flexible long-term rental solution. Building on this, AES will specialize in commercializing, servicing and operating the LED ASB LumiFlex courts for clients within the sports and events industry, establishing the floor as a powerful revenue-generating marketing platform. Additionally, AES will operate its own inventory of mobile LumiFlex floors, executing rental events and running designated event locations. To complement these operations, the company has developed an integrated software ecosystem, with a forthcoming app store, that will host value-add applications ranging from fan activations to educational content to coaching tools.
Benedikt von Dohnanyi, AES CEO/co-founder, says: “In today’s sports and event world, our clients — whether federations, teams, arenas, event organizers or other rights holders — are looking for innovative solutions that can elevate the fan experience and unlock new revenue streams. They are seeking reliable, turnkey solutions, backed by flexible financing and true partnership models that allow for greater value creation. AES delivers exactly that. We provide end-to-end services around the use of the ASB LumiFlex to help clients maximize the value of their assets.
von Dohnanyi brings a track record in sports marketing, entrepreneurship and business innovation. Previously, as director summer sports at Infront Sports & Media, he managed some of the company’s largest sports assets, playing a key role in overseeing and developing the expansion of the global rights portfolio across multiple markets.
The post ASB GlassFloor Launches Subsidiary To Deliver 360-Degree Digital Sports Surface Solution appeared first on TV News Check.
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