“We look at demand generators like our sports facilities, our concert venues, our big museums. Visitors who didn’t live here supported our economy by spending their money,” shared CEO and President of Go Rockford, John Groh.
Rockford and Winnebago County visitors spent millions in funding, boasting over 4,000 jobs and millions of dollars in direct income and taxes.
“Our hotel is sold out pretty much Monday through Tuesday, through Saturday almost every week,” said Embassy Suites Director of Food and Beverage Dennis Fenrick.
Fenrick said visitors help drive what they’re able to do.
“It’s pretty, pretty impressive. We bring out something unique to downtown Rockford, really the only downtown Rockford hotel, and kind of can help bring that tourism down to the downtown,” explained Fenrick.
Groh said he is confident that this momentum will continue next year with the help of some major developments, including Hard Rock Rockford Casino and the second Ironman 70.3.
“Hard Rock will be open for the entirety of the year; it was only open for the last five or four months of the year last year. We look at major marquee events like Ironman, that’s big and new to the market. So that happened in 2025, will repeat itself in 2026 and 2027,” said Groh.
Groh also stated that David Park and the Women’s Baseball World Cup are new attractions coming to Rockford that will help sustain the rate.
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