Mexia Joins Select Ranks with Tourism-Friendly Designation

MEXIA, Texas (FOX 44) – The City of Mexia has been named a Tourism Friendly Texas Certified Community after completing the state’s multi-step certification process. The designation recognizes Mexia’s efforts to grow tourism as part of its economic strategy, aiming to create local jobs and attract more visitors from across the country and abroad.

Communities seeking certification must submit a letter of intent, complete a self-assessment, take required training courses, provide letters of recommendation, and undergo a final interview.

Tourism continues to be a major economic driver in Texas. In 2024, travel spending reached about $97.5 billion, contributing to a total economic impact of $199.5 billion when indirect and induced effects are included. The industry supported roughly 1.3 million jobs statewide.

Mexia officials say the recognition highlights the city’s heritage, music culture, and small-town charm, while also supporting local businesses and encouraging long-term investment.

The Tourism Friendly Texas Certified Community program, launched in 2024, is open to local governments and nonprofit organizations that lead tourism promotion efforts. Its goals include strengthening partnerships, educating leaders on the value of tourism, and helping communities access state programs designed to support local travel development.