Mediagenix Completes Spideo Integration

Mediagenix, a global provider of smart content solutions to profitably connect the right content to the right audience, has completed the integration of Spideo personalization and recommendation capabilities across its Content Strategy, Content Value Management, and Content Scheduling solutions. The company announced the acquisition of Spideo at IBC 2024, and in the year since, has successfully unified its technology and talent across the portfolio and organization. This milestone will be celebrated at IBC 2025 (RAI Amsterdam, Sept. 12-15) in Stand 2.B57.

Emmanuel Müller, Mediagenix chief product officer, says: “The Spideo integration materially enriches the Mediagenix portfolio across the board. Every one of our solutions — content strategy, title management, scheduling, and personalization — has been strengthened with intelligence that compounds value over time. Equally important, the tremendous talent that joined Mediagenix through the acquisition has added unique knowledge and expertise that continue to accelerate innovation for our customers.”
The company adds: “The Spideo recommendation and personal technology integration continue to accelerate the introduction of audience intelligence much earlier in the content pipeline, enabling strategic decision-making upstream in content strategy, curation, and scheduling. By shifting intelligence to these earlier stages, media companies can make better-informed choices when they matter most, driving stronger audience engagement, higher retention, and improved monetization.”

Gabriel Mandelbaum, Spideo co-founder and Mediagenix VP content strategy & management, says: “It is deeply rewarding to see the DNA of Spideo come to fruition at this scale. What began as personalization has now expanded into areas far beyond the initial scope, shaping strategy, operations, and monetization across the entire Mediagenix platform.”

At the core of this approach is the Self-Optimizing Content Monetization Flywheel, a framework that continuously feeds audience engagement data back into upstream processes, maximizing content monetization. With every cycle, operators refine content strategy and scheduling to improve outcomes.

Customers are also realizing measurable gains, the company says. Globo, Brazil’s largest streaming platform, adopted Mediagenix personalization/recommendations innovation to power discovery on Globoplay.

By replacing its legacy search with a Mediagenix recommendations engine, Globo achieved a 25% lift in user engagement, the company says. “Internally benchmarked against alternatives, the Mediagenix solution outperformed on both relevance and engagement, providing greater impact through context-aware recommendations that helped redefine primetime. “AI-driven recommendations are the new prime time,” says Igor Macaubas, director of product & engineering, digital products at Globo Macaubas. 

Mediagenix will showcase the integrated portfolio and the self-optimizing content monetization flywheel framework at IBC. To book a meeting, click here.