Custom apparel site RushOrderTees determined the NFL teams with the most in-demand sports merch by finding the average number of monthly merch searches for all 32 teams. Sports merch searches were found by combining each team’s name or nickname with 20 clothing search terms such as “shirt,” “gear,” “pro shop,” “jersey,” and “apparel.”
The 10 most in-demand NFL teams for sports merch
| Rank | Team | Average monthly searches for team merch | Difference from the NFL average |
| 1. | Detroit Lions | 488,378 | +253.2% |
| 2. | Dallas Cowboys | 351,349 | +154.1% |
| 3. | Pittsburgh Steelers | 331,516 | +139.8% |
| 4. | Green Bay Packers | 288,817 | +108.9% |
| 5. | Philadelphia Eagles | 285,635 | +106.6% |
| 6. | San Francisco 49ers | 249,605 | +80.5% |
| 7. | Kansas City Chiefs | 227,315 | +64.4% |
| 8. | Washington Commanders | 215,748 | +56.0% |
| 9. | Miami Dolphins | 189,156 | +36.8% |
| 10. | Chicago Bears | 188,748 | +36.5% |
| NFL Average | 138,269 |
While the Detroit Lions may have clawed their way to the top spot in monthly merch searches, the Dallas Cowboys remain a powerhouse in fan devotion and fashion. With a staggering 351,349 searches per month for Cowboys gear, fans are showing up—154.1% above the NFL average—to rep the star.
The 10 least in-demand NFL teams for sports merch
| Rank | Team | Average monthly searches for team merch | Difference from the NFL average |
| 32. | Indianapolis Colts | 22,115 | -84.0% |
| 31. | Tennessee Titans | 27,126 | -80.4% |
| 30. | Carolina Panthers | 34,758 | -74.9% |
| 29. | Jacksonville Jaguars | 39,838 | -71.2% |
| 28. | Los Angeles Chargers | 41,024 | -70.3% |
| 27. | Arizona Cardinals | 47,162 | -65.9% |
| 26. | Tampa Bay Buccaneers | 56,013 | -59.5% |
| 25. | Cleveland Browns | 58,763 | -57.5% |
| 24. | New York Jets | 61,253 | -55.7% |
| 23. | New York Giants | 62,398 | -54.9% |
| NFL Average | 138,269 |
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