OnePlus and Hasselblad are parting ways

OnePlus CEO Pete Lau announced on the company’s user forums today that its five-year partnership with camera company Hasselblad has come to an end. From now on, OnePlus will develop its own imaging engine instead.

OnePlus first teamed up with Hasselblad for the 9 and 9 Pro flagships, and a Hasselblad logo has featured on the camera of all of its top-tier phones since. That’s now set to change with the upcoming OnePlus 14 (which may actually be the OnePlus 15 to avoid the unlucky number “4” in China).

Hasselblad didn’t just provide its logo though. It worked with OnePlus (and parent company Oppo) for years to develop imaging algorithms to improve its photography, once a weak point for the brand and now considered a bit of a strength. OnePlus is now taking that work in-house, developing the OnePlus DetailMax Engine. It’ll be interesting to see how close that ends up being to the Oppo Lumo engine, launched this April alongside the Find X8 Ultra (which, for what it’s worth, has a truly excellent camera).

Making things a little weirder, Oppo just extended its partnership with Hasselblad in July, promising a new mobile imaging system to come later this year. I’m still struggling to square that circle.