IBC: ASAP4EU To Showcase First Non-Linear Ad Implementation On FAST Channels

The European consortium ASAP4EU will unveil a demonstration of non-linear ads on FAST (Free Ad-Supported Streaming TV) channels, leveraging the IAB SIMID standard, at IBC this year.

The live demo is the result of a joint collaboration between consortium members OKAST(specialist in FAST/OTT platforms) and Broadpeak (leader in streaming delivery and content monetization), together with Bitmovin, whose video player enables seamless playback and support for next-generation ad formats.

“Traditional linear ad breaks risk disrupting viewer engagement, with high drop-off rates at pre-rolls and mid-rolls,” said a company release. “Non-linear ads, by contrast, run alongside content — such as L-shaped banners, overlays, or Picture-in-Picture, preserving the viewing experience while unlocking new monetization opportunities.”

The demonstration will be experienced by visitors to the following stands: OKAST: 5.F34, Broadpeak: 1.F83, Bitmovin: 5.G58.

Benefits of the technology provided by the company follow:

● For publishers: additional ad inventory without increasing break times.

● For advertisers: interactive and non-interactive ads and more engaging formats, reaching audiences without interrupting the content.

● For viewers: a smoother, less intrusive experience that keeps them connected to the show.

The demo is powered by the Secure Interactive Media Interface Definition (SIMID) standard, developed by the IAB Tech Lab to ensure:

● Secure execution of interactive creatives, fully sandboxed from the player.

● Future-proof compatibility with SSAI workflows and modern streaming environments.

● Support for advanced formats such as responsive layouts and squeeze-back video (SIMID 1.2).

SIMID promotes industry-wide interoperability, making ASAP4EU’s demo not just a proprietary showcase, but a future-ready, standards-aligned solution ready for broad adoption.

This demonstration is a true example of industry collaboration, bringing together key European technology providers and platform experts to accelerate innovation in FAST monetization.

● OKAST brings expertise in FAST and OTT platform deployment, enabling rapid channel launches and monetization.

● Broadpeak contributes its SSAI technology and ad insertion workflows, ensuring robust, server-side delivery of linear, non-linear, and interactive ads.

● Bitmovin provides the video player environment, ensuring seamless integration of SIMID creatives and consistent playback across devices.