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Collectively, Eluvio will power more than 500 new OTT live D2C streaming events with advanced features on browsers, mobile devices and connected TVs; monetization to fans globally with built-in subscription, per match, and ad supported sales; and dynamic, seamless broadcast rights enforcement. Streaming is provided at full source resolution, including HD and 4K, with dynamic automatic adaptation to the user’s available bandwidth with low latency HLS/DASH delivery, unlimited multi-view, and “zero-copy” live-to-VoD and DVR playback– all powered by Eluvio’s groundbreaking Content Fabric. In addition, Eluvio Content Analytics provides complete source-to-viewer audience, QoS, and sales analytics.
The same live match source feeds are recorded and distributed (sub-second) as transport streams with SRT/RTP output to broadcast affiliates (secure, multi-path, and fully-reliable) using the Fabric’s new live broadcast streaming (ST 2110/2022). Outputs are available on-demand, with no cloud roundtrips or egress.
Collectively, Eluvio will ingest, host and process over 20,000 hours of archived video content with multi-modal AI tagging and indexing, search, and dynamic highlights generation, making the content streamable, downloadable and monetizable with no egress or re-transcoding.
For each of these experiences, Eluvio provides end-to-end content security and anti-piracy protection including strong encryption, DRM, forensic watermarking, and dynamic authorization per-offering including geo blocking and rights control. All features are built in allowing for a hyper-efficient, tamper-proof distribution and on-screen authenticity proofs for the viewer.
“We are deeply honored that these amazing organizations have each chosen us,” said Michelle Munson, Eluvio CEO/co-founder. “On the top line, the Content Fabric helps to maximize monetization through expanded global distribution, content sales, and AI personalization. And, on the bottom line, it breaks down the cost and efficiency boundaries that have held back video over IP for many years.”
The United Rugby Championship is a global club rugby league where 16 teams from five powerhouse nations — Ireland, South Africa, Wales, Italy and Scotland — compete across two hemispheres for the championship. URC TV is their new streaming platform for fans, launching for the 2025-26 season, powered by Eluvio. Last year, Eluvio was selected by URC’s partner, European Professional Club Rugby (EPCR), to power EPCR TV, a next-gen streaming subscription service for live and archival viewing. Together URC and EPCR will stream over 280 live games in over 90 countrieson the Content Fabric this season with desktop, mobile and TV properties; automatic, zero-copy recording for live broadcast transmission and archiving; season pass and match sales; and broadcast rights enforcement.
Cricket Australia (CA) is the governing body for professional men’s and women’s cricket and amateur cricket in Australia, and has a deep archive of over 15,000 hours of matches. Cricket Australia successfully piloted Eluvio’s Fabric for archive and live-game streaming with inline AI, match-tagging, and AI-driven highlights and has selected Eluvio to deliver a next-generation platform that will combine these features for Cricket fans worldwide. Eluvio’s Video Intelligence Editor (EVIE) provides a single pane of glass for self-service, and AI exploitation of the archive and live matches. It includes automatic additions of AI and play-by-play tags to the game content with frame accuracy, an inline tag editor, clipping, and multi-modal search of all content. The novel AI pipeline generates personalized highlight reels for streaming, download, and publishing on digital properties with zero copying, re-transcoding, or additional distribution.
WPALive.TV (WPALive) by Foresense is the exclusive licensee for digital streaming of the World Pool Association, the international governing body for pool (pocket billiards), dedicated to promoting and regulating the sport of pool worldwide. Eluvio was selected to power the new WPALiveTV a 24/7 digital broadcast and streaming platform designed to elevate pool to new heights of visibility and engagement including live matches, replays, interviews, and more. WPALiveTV is streaming over 250 live matches in 10+ global tournaments on the Eluvio platform including locations throughout Southeast Asia, Eastern Africa, and Europe, using free and paid models. Eluvio’s self-serve CMS Creator Studio is integral to manage content publication, front-end customization and all match/media metadata and multiview at this scale.
Key Features
The Eluvio Content Fabric and Application Suite “provides transformational advantages for content distribution and monetization including speed; hyper-efficiency with 10x savings over CDN/media clouds; security; content provenance and verification; and AI native personalization—all based on innovation rather than brute force. With Eluvio, distribution is achieved with no file copies, no egress, and infinite re-monetization options for premium video and media.
Eluvio provides the core Content Fabric with global streaming and static distribution APIs and a full app stack on top for delivering OTT experiences and live broadcast streaming with ease,” the company said. Key features include:
- Low latency D2C streaming and global live feed distribution (MPEG-TS/SRT out) B2B with no additional redistribution/egress, fully-multipath and sub-second latency, SRT/RTP/UDP/SMPTE 2110/2022/JXS;
- No code, configurable OTT sites and APIs for use across browsers, mobile, and connected TVs;
- Built-in subscription, transaction, ad-supported and rewards/loyalty based monetization provides slick and scalable purchasing and entitlement APIs;
- Self-verifying content (C2PA) with on-screen content authenticity verification;
- End-to-end analytics for audience, QoS, and media sales; and
- Inline AI stack with benefits including automatic generation of highlights during and post-match (also zero-copy); multi-modal semantic and textual search/clipping of key moments in live matches, discovery/monetization of the VOD library; dynamic compositions comprised of live, VOD and hybrid content; and new micro-transaction offerings to embed in social and fan engagement upsells.
Eluvio has opened registration for one-on-one meetings, demonstrations, and presentations at IBC 2025 (RAI Amsterdam, Sept. 12-15) on Sept. 12-15 here.
At IBC, Eluvio will demo the entire Bangkok release and Application Suite at its main stand in Hall 8, stand MS5. CEO Michelle Munson will deliver keynote demonstrations on Friday, Sept. 12, at 2 p.m. and Saturday, Sept. 13, at 1 p.m., and the team will offer live demos/meetings continuously at the Eluvio Stand. Eluvio will also be showcased in the IBC Future Tech Zone in Hall 14, 14.A78, and Munson will deliver an additional keynote demonstration from 12:30 to 1 p.m. on Sunday, Sept. 14 on the Future Tech Stage at the AI and Innovation Main Stage in Hall 14.
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