Those selected to conduct the survey were chosen based on their gender, age, and geography. MarketBeat also used internal data sources to establish population benchmarks in order to align with the broader U.S. population accurately.
According to the survey, a healthy mix of food, apparel, and other various types of brands were chosen to represent each of the 50 U.S. states.
Some notable choices include California and the iconic In-N-Out Burger, which was chosen as the brand that best represents them.
Hershey’s Chocolate was chosen for Pennsylvania, Coca-Cola for Georgia, and Starbucks for Washington.
Several states had ice cream brands chosen as the top brand in their state, like Blue Bunny in Iowa, Blue Bell in Texas, Ben & Jerry’s in Vermont, and Yarnell’s in Arkansas.
Some non-food brands included PING Golf in Arizona, Tiffany & Co. in New York, and Louisville Slugger Baseball Bats in Kentucky.
Here is the full list of brands chosen by state based on the survey done by MarketBeat:
The results, MarketBeat said, illustrate how local products become intertwined with culture and community. Whether it’s Cape Cod chips in Massachusetts or Goodyear tires in Ohio, the survey found that residents often see these brands not just as goods but as symbols of state pride as well.
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