IBC: Wowza To Reveal Next-Gen Video Streaming Innovations

Wowza, a provider of video streaming infrastructure for mission-critical applications, will demonstrate new capabilities at IBC 2025, (RAI Amsterdam, Sept. 12-15), at its Stand 5.F81, showing how video delivery can be more flexible, accessible, and efficient.

On-show floor highlights include:

• API & Extensibility Enhancements: New API and extensibility modules make it easier to deliver advanced features directly on-device. For example, live captioning and translations can now be generated instantly without relying on cloud services, improving speed, efficiency, and cost control.
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• ARM-native streaming efficiency: A Jetson Nano demo reveals how Wowza Streaming Engine delivers strong performance while trimming infrastructure costs by up to 30%.
• Conversational control with Wowza Agents: Visitors can interact with demos using natural-language prompts for intuitive, hands-on engagement.

Wowza CEO Krish Kumar will join Telstra Broadcast Services’ CEO Karen Clark and Tiledmedia’s CTO/Co-founder Ray van Brandenburg for a panel titled “New frontiers in live video: new experiences for new audiences.” The session will explore how streaming technologies are reshaping viewer engagement and redefining video experiences, and will take place in Hall 4 on the Content Everywhere Stage at 2 p.m. on Sept. 15.

Wowza has been shortlisted for the IBC Innovation Award 2025 in the Social Impact category for its role powering Jotto, a civic feedback platform that transforms live video, audio, and text contributions into real-time, actionable insights.

Wowza’s Kumar, said: “Video now represents over 80% of global internet traffic, yet the systems behind it remain largely static. At IBC, we’re showing how streaming infrastructure can evolve by becoming more intuitive, impactful, and cost-effective for the audiences and industries that rely on it.”

To set up a meeting with the team during the show, click here.