Oregon State partners with Blueprint Sports to promote NIL

PORTLAND, Ore. (KOIN) — Oregon State University agreed to a multi-year partnership last week to make Blueprint Sports the Name, Image, and Likeness (NIL) marketing agency for Beavers Athletics.

Blueprint will now take full control of Dam Nation, OSU’s official NIL collective since 2022. The goal is to have on-site executives to help the athletics department operate more efficiently. They say they plan to build on existing programs that support student athletes, create fan experiences, and find opportunities in the community.

“Partnering with Blueprint Sports further enhances the OSUnited program and reinforces our commitment to provide our student-athletes and supporters the best service and resources,” said Vice President and Director of Athletics, Scott Barnes. “Blueprint Sports will only increase the impact of Dam Nation as we continue to grow and support NIL opportunities for our student-athletes. For our fans, this partnership will bring new opportunities, events and benefits that we anticipate being a leap forward in their overall experience.

The Beavers also announced that former student athlete Kyle Bjornstad, who helped to found Dam Nation, will now serve as OSU Athletics’ General Manager.