Atlanta Dream and Cash App team up to eliminate $10M in debt and move 3,500 individuals toward financial empowerment

Atlanta Dream and Cash App team up to eliminate M in debt and move 3,500 individuals toward financial empowerment
Atlanta Dream and Cash App team up to eliminate M in debt and move 3,500 individuals toward financial empowerment
ATLANTA, Ga. (WRBL) — The Atlanta Dream announced that it has teamed up with Cash App to partner with ForgiveCo to eliminate $10 million worth of debt for families across Atlanta.

The program was announced in light of the anniversary of Dr. Martin Luther King’s iconic “I Have a Dream” speech and will directly benefit more than 3,500 recipients with debts ranging from $500 to $80,000, according to officials with the team.

“We believe sports is a catalyst for social change,” said Larry Gottesdiener, majority owner of the Atlanta Dream. “And we are proud to stand with Cash App and ForgiveCo to deliver real impact where it’s needed most. Together, we’re proving that sports teams can be powerful agents for transformation, rooted in purpose and committed to strengthening our communities.”

The Atlanta Dream and Cash App teaming up displays the impact of partnerships being built on shared principles.

FILE – Atlanta Dream’s Allisha Gray advances the ball during a WNBA basketball game against the Chicago Sky on Wednesday, July 10, 2024, in Chicago. Gray became the first player in WNBA history to win both the 3-point and skills competition in the same year, capturing both titles Friday, July 19.(AP Photo/Charles Rex Arbogast, File)

“At Cash App, we believe financial freedom should be accessible to everyone and this moment with the Atlanta Dream exemplifies our commitment to turning that belief into action,” said Zack Ashley, Head of Brand Partnerships at Cash App. “Together, we’re not just eliminating debt; we’re helping to build a future where Atlanta families have the foundation they need to thrive.”

With ForgiveCo, the Atlanta Dream and Cash App will be removing a major financial burden and providing a path toward stability for families across the city.

The effort is part of a long-term commitment by the team to invest in the community they serve.

“Behind every debt is a real person, a parent, a family under strain,” said Craig Antico, CEO of ForgiveCo. “What we do is more than eliminate balances. We give people room to breathe, hope to dream, and the reassurance that they don’t have to carry this burden alone.”

To celebrate, the team held a girls’ basketball clinic this afternoon at C.T. Martin Natatorium and Recreation Center in the Adamsville neighborhood of southwest Atlanta.

Those who attended participated in skill stations, fun games, and leadership lessons from Atlanta Dream front office staff and players, and Cash App executives. 


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