Samsung is Unpacking again in early September

Apple isn’t the only tech company to send out launch event invitations this week. If you’re keeping score at home, September is actually next week somehow, and Samsung is sneaking a virtual Unpacked in on September 4th before Apple hosts its annual iPhone event the following week. But it’s not just a convenient date to try and steal a little bit of Apple’s thunder — it’s the day before IFA kicks off in Berlin. Related: the event starts at 5:30AM ET / 11:30AM CET.

The event invite doesn’t give much away about what Samsung intends to announce. But if you’re an optimist like me who’s still hoping for a trifold announcement this year, doesn’t it look like that cube-type-shape is unfolding in more than one way? Wouldn’t IFA be a cool place to launch a trifold? I’m gonna hold out hope, but to be honest, I probably won’t watch the event live since it’s at 2:30AM PT. But if you’re planning to watch live at a more civilized hour, you’ll find the stream at Samsung.com and Samsung’s YouTube channel.