Future Today Taps Anoki’s ContextIQ To Power Scene-Level Contextual Targeting For CTV Advertising

Future Today, a provider of CTV ad-supported solutions, has announced its integration of Anoki ContextIQ, bringing scene-level contextual targeting to its connected TV (CTV) footprint in collaboration with Magnite. “This marks a leap forward in how CTV ads are delivered—placing them adjacent to specific, relevant scenes, and in some examples directly within shows,” it says.

“Integrating ContextIQ is a game-changer for how we deliver advertising across our platform,” said Vikrant Mathur, Future Today co-founder. “Now, brands can align their messages not just with a show or genre, but with the precise emotional and thematic context of a scene. That means ads become more relevant and resonant, delivered at the right moment, in the right mindset. It elevates the viewer experience, improves performance for advertisers, and unlocks new, premium inventory across our CTV ecosystem.”

This integration addresses critical challenges in CTV advertising by analyzing visual elements, dialogue and context within scenes to identify optimal advertising moments — without relying on personal user data. For example, when a cooking scene appears in a show, food brands can automatically have their ads shown in the following break, creating a natural connection between content and commercial. Along with contextually relevant ad breaks, the partnership “further advances what’s possible in CTV advertising, introducing publisher ad-friendly formats that maintain the integrity of the viewer experience, such as in-scene overlays, squeeze-backs, and more innovation to come,” Future Today says.

The collaboration delivers four key benefits: 

• Higher viewer engagement through contextually matched ads
• Guaranteed brand-safe placements with scene-level control
• Improved ad performance across brand awareness and conversion KPIs
• Maximized inventory value through scene-level alignment in premium theatrical and TV content

Anoki-powered campaigns are running now across Future Today flagship services; Fawesome, iFood.tv  and HappyKids.